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Rolex truly is not like any other watch brand. In actual fact, the privately held, independently run entity isn't like most other firms. I can say this now having a lot far more clarity than the majority of people because I was there.
Rolex rarely permits any one into its hallowed halls, but I was invited to check out their 4 manufacture locations in Switzerland and practical experience first-hand how Rolex tends to make their popular watches.
Rolex is actually a universe of its personal: respected; admired; valued; and recognized across the globe. At times I sit back and think about all that Rolex is and does and find it tough to think that in the finish of the day, they just make watches.
Rolex does just make watches and their timepieces have taken on a role beyond that of mere timekeeper. Getting said that, the reason a "Rolex is usually a Rolex" is simply because they are excellent watches and tell fairly great time. It is taken me over a decade to completely appreciate the brand, and it'll possibly take longer ahead of I discover anything I'd like to know about them.
The purpose of this article is not to give you a totally inside appear at Rolex. That is not doable for the reason that as of now there's a strict "no photography" policy at Rolex. There's a quite real mystique behind the manufacture for the reason that they may be somewhat closed and their operations are not public. The brand requires the notion of Swiss discreetness to a brand new level, and in a large amount of approaches which is great for them. So considering that we cannot show you what we saw, I'd prefer to share with you some intriguing details that every Rolex and watch lover need to know